Sony patents system that adjusts digital content based on live user feedback
Sony describes a method for automatically adjusting digital content, or 'rich engagement resources,' sent to users. The system collects feedback on how people interact with this content and uses it to update a database of user preferences and current context. It then identifies new users who match specific interests and sends them tailored content based on real-time conditions.
In the filing’s own words
A computer-implemented method for adaptively tailoring rich engagement resources is described. The method includes collecting engagement feedback on one or more rich engagement resources transmitted to one or more target users; processing the engagement feedback to generate feedback data; updating a knowledge graph based on the feedback data, wherein the knowledge graph is a dynamic representation of relationships between one or more of: users, rich engagement resources, locations, or contextual factors; refining user feature vectors stored in a user feature vector database based on the feedback data and the updated knowledge graph; identifying one or more new target users whose user feature vectors, based on the refinement, match a target tag; determining an external real-time context relevant to the target tag; and selecting one or more rich engagement resources based on the user feature vectors of the one or more new target users and the external real-time context.
What exactly they claim (claim 1)
1. A computer-implemented method for adaptively tailoring rich engagement resources, the method comprising: collecting engagement feedback on one or more rich engagement resources; processing the engagement feedback to generate feedback data; updating a knowledge graph based on the feedback data, wherein the knowledge graph is a dynamic representation of relationships between one or more of users, rich engagement resources, locations, or contextual factors; refining user feature vectors stored in a user feature vector database based on the feedback data and the updated knowledge graph; determining one or more target users based on the refined user feature vectors and a target tag; selecting one or more rich engagement resources based on the user feature vectors of the one or more target users and the external real-time context; and transmitting the one or more selected rich engagement resources to one or more user devices of the one or more target users in the external real-time context.
Facts
- Company
- Sony (Sony Interactive Entertainment LLC)
- Official title
- ADAPTIVE TAILORING OF RICH ENGAGEMENT RESOURCES VIA REAL-TIME FEEDBACK INTEGRATION
- Publication number
- US20260320419A1
- Application number
- 19178434
- Filed
- Apr 14, 2025
- Published
- Oct 15, 2026
- Inventors
- 3
- Claims
- 20
Classified under
G06N 5/022 Physics & computingG06F 16/2237 Physics & computingMore from Sony in AI & software
- Sony patents AI that plays video games in your style Oct 6, 2026
- Sony patents AI that swaps game visuals for accessibility formats Sep 17, 2026
- Sony patents AI that changes game characters based on your play Oct 1, 2026
- Sony patents method to turn 2D videos into high-detail 3D animations Oct 15, 2026
- Sony patents AI bots that mimic your friends' gaming styles Sep 8, 2026
Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.