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SonyPatent applicationAI & softwareInterest 4/10

Sony patents system that shows users content based on real-time context

Patent drawing
Patent drawing from the official filing.

Sony describes a computer method that finds users interested in a specific topic and checks if their current situation matches an external event. If the user's interests and real-time data align with available content, the system automatically activates that content for them.

Why it mattersThis could make digital ads or game features appear more relevant by reacting to what is happening around the user in real time.

In the filing’s own words

A computer-implemented method for activating rich engagement resources is described. The method includes determining a plurality of users whose user feature vectors match a target tag; determining an external real-time context related to the target tag; determining, among the plurality of users, one or more users whose real-time contextual data matches the external real-time context; determining that one or more engagement resources are available for the external real-time context and the target tag; and in response to determining that the user feature vectors of the plurality of users match the target tag, that the external real-time context is related to the target tag, that the real-time contextual data of the one or more users matches the external real-time context, and that one or more engagement resources are available for one or more users given the external real-time context and the target tag, activating an engagement resource for the one or more users in the external real-time context.

What exactly they claim (claim 1)

1. A computer-implemented method for activating rich engagement resources, the method comprising: determining a plurality of users whose user feature vectors match a target tag; determining an external real-time context related to the target tag; determining, among the plurality of users, one or more users whose real-time contextual data matches the external real-time context; determining that one or more engagement resources are available for the one or more users given the external real-time context and the target tag; and in response to determining that the user feature vectors of the plurality of users match the target tag, that the external real-time context is related to the target tag, that the real-time contextual data of the one or more users matches the external real-time context, and that one or more engagement resources are available for the one or more users given the external real-time context and the target tag, activating rich engagement resources for the one or more users in the external real-time context.

Facts

Company
Sony (Sony Interactive Entertainment LLC)
Official title
RICH ENGAGEMENT RESOURCE ACTIVATION VIA HETEROGENEOUS DATA INTEGRATION AND REAL-TIME CONTEXTUAL ANALYSIS
Publication number
US20260319849A1
Application number
19178385
Filed
Apr 14, 2025
Published
Oct 15, 2026
Inventors
3
Claims
20

Classified under

G06F 9/5027 Physics & computing

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.