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MicrosoftGranted patentAI & softwareInterest 7/10

Microsoft patents AI method for turning 2D photos into 3D product images

Microsoft has patented a system that uses AI to turn a standard 2D photo or video of a specific product into a 3D image. The software isolates the object from the background, teaches the AI model to recognize that specific item, and then generates a new 3D view that keeps the product's original look.

Why it mattersThis technology could help online shoppers see products from different angles without needing complex 3D scans, making online retail more visual and accurate.

In the filing’s own words

A data processing system includes: a processor; a memory storing executable instructions which, when executed by the processor, cause the processor, alone or in combination with other processors, to implement a client application with a user interface. The client application is configured to: receive an image depicting an object; generate a fine-tuning input to an image-generating Artificial Intelligence (AI) model to associate image data of the object with an identifier; with the fine-tuning input, fine-tune the AI model; structure a prompt for the AI model using the identifier; and obtain from the AI model a new customized image that depicts the object while preserving an appearance of the object.

What exactly they claim (claim 1)

1. A data processing system comprising; a processor; a memory storing executable instructions which, when executed by the processor, cause the processor, alone or in combination with other processors, to implement a client application with a user interface to: receive a two-dimensional image or a video depicting a desired object and a textual name of the desired object among other objects, wherein the desired object in combination with the textual name is a product having a specific appearance; provide the two-dimensional image or the video to an instance segmentation model to produce object image data of only the desired object from the two-dimensional image or the video based in part on the textual name of the desired object; generate a fine-tuning input to an image-generating Artificial Intelligence (AI) model to associate the object image data with a rare text identifier; with the fine-tuning input, fine-tune the AI model; structure a prompt for the AI model using the rare text identifier; and obtain from the AI model a customized three-dimensional (3D) image that depicts the desired object while preserving the specific appearance of the product.

Facts

Company
Microsoft (Microsoft Technology Licensing, LLC)
Official title
Method and system of generating customized three-dimensional images
Patent number
US12737971B2
Application number
18319536
Filed
May 18, 2023
Granted
Sep 15, 2026
Inventors
9
Claims
15

Classified under

G06T 17/00 Physics & computingG06T 7/174 Physics & computingG06T 2207/20081 Physics & computing

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.