Harley-Davidson, Inc. HOG
Price
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Valuation and ratios (P/E, margins, market value)
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Results from SEC filings
| Revenue | $3.6B | -13% | FY ending Dec 31, 2025 |
|---|---|---|---|
| Operating income | $386.6M | -7% | FY ending Dec 31, 2025 |
| Net income | $338.7M | -26% | FY ending Dec 31, 2025 |
| Earnings per share | $2.78 | -19% | FY ending Dec 31, 2025 |
| Research & development | $159.3M | +0% | FY ending Dec 31, 2023 |
| Cash from operations | $568.9M | -47% | FY ending Dec 31, 2025 |
| Capital spending | $153.7M | -22% | FY ending Dec 31, 2025 |
| Share buybacks | $353.3M | -23% | FY ending Dec 31, 2025 |
| Dividends paid | $86.4M | -5% | FY ending Dec 31, 2025 |
| Cash | $3.1B | +94% | FY ending Dec 31, 2025 |
| Long-term debt | $1.6B | -63% | FY ending Dec 31, 2025 |
| Shareholders' equity | $3.1B | -1% | FY ending Dec 31, 2025 |
| Shares outstanding | 112M | -10% | FY ending Dec 31, 2025 |
Insider trades
Last 12 months: 6 open-market buys ($1.9M) and 11 sales ($843K) by officers, directors and big owners. These are exact: shares times the price each insider reported. Several sales by one person on one day are combined (average price).
| Insider | Trade | Shares | Price | Value | Date |
|---|---|---|---|---|---|
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,559 | $24.43 | $38K | Oct 1, 2026 |
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,554 | $27.46 | $43K | Sep 1, 2026 |
| Gayle LittletonCLO, CCO, CAO & Corp Sec | Bought | 7,500 | $26.38 | $198K | Aug 11, 2026 |
| Artie StarrsPresident & CEO, Director | Bought | 10,000 | $25.89 | $259K | Aug 10, 2026 |
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,554 | $24.88 | $39K | Aug 3, 2026 |
| Daniel J NovaDirector | Bought | 40,000 | $24.57 | $983K | Jul 31, 2026 |
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,554 | $24.44 | $38K | Jul 1, 2026 |
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,554 | $23.87 | $37K | Jun 1, 2026 |
| Jonathan R RootCFO and CCO | Soldpre-set plan | 1,554 | $24.21 | $38K | May 19, 2026 |
| Paul J KrauseChief Legal Officer | Soldpre-set plan | 1,564 | $26.00 | $41K | May 11, 2026 |
| Charles DoSr. Vice President, HDFSI | Sold | 4,241 | $18.09 | $77K | Mar 12, 2026 |
| Artie StarrsPresident & CEO, Director | Bought | 15,000 | $19.10 | $286K | Mar 9, 2026 |
| Lori Ann FleesDirector | Bought | 4,000 | $18.89 | $76K | Mar 9, 2026 |
| Rafeh MasoodDirector | Bought | 2,775 | $18.00 | $50K | Feb 27, 2026 |
| Jr James D FarleyDirector | Sold | 6,454 | $18.71 | $121K | Feb 25, 2026 |
| Luke Christopher MansfieldChief Commercial Officer | Sold | 11,500 | $23.21 | $267K | Nov 20, 2025 |
| Charles DoSr. Vice President, HDFSI | Sold | 4,136 | $25.51 | $106K | Nov 7, 2025 |
Other insider moves (53): pay awards, option exercises, tax withholding, gifts
| Insider | Trade | Shares | Price | Value | Date |
|---|---|---|---|---|---|
| Daniel J NovaDirector | Option exercise | 5,168 | – | – | Sep 24, 2026 |
| Matthew J ReintjesDirector | Award | 2,479 | – | – | May 21, 2026 |
| Daniel J NovaDirector | Award | 4,742 | – | – | May 21, 2026 |
| Maryrose SylvesterDirector | Option exercise | 6,015 | – | – | May 14, 2026 |
| Rafeh MasoodDirector | Option exercise | 6,015 | – | – | May 14, 2026 |
| Allan C. GolstonDirector | Option exercise | 3,008 | – | – | May 14, 2026 |
| Lori Ann FleesDirector | Option exercise | 6,015 | – | – | May 14, 2026 |
| Jr James D FarleyDirector | Option exercise | 6,015 | – | – | May 14, 2026 |
| Troy AlsteadDirector | Option exercise | 6,015 | – | – | May 14, 2026 |
| Paul J KrauseChief Legal Officer | Tax withholding | 1,766 | $20.42 | $36K | Feb 17, 2026 |
| Tori TermaatChief Human Resources Officer | Tax withholding | 1,239 | $20.42 | $25K | Feb 17, 2026 |
| Jonathan R RootCFO and CCO | Tax withholding | 821 | $20.42 | $17K | Feb 17, 2026 |
| Glen KovalSVP Motorcycle Development | Tax withholding | 742 | $20.42 | $15K | Feb 17, 2026 |
| Tori TermaatChief Human Resources Officer | Award | 2,538 | – | – | Feb 17, 2026 |
| Jonathan R RootCFO and CCO | Award | 2,800 | – | – | Feb 17, 2026 |
| Paul J KrauseChief Legal Officer | Award | 3,757 | – | – | Feb 17, 2026 |
| Glen KovalSVP Motorcycle Development | Award | 2,287 | – | – | Feb 17, 2026 |
| Paul J KrauseChief Legal Officer | Tax withholding | 748 | $20.49 | $15K | Feb 9, 2026 |
| Tori TermaatChief Human Resources Officer | Tax withholding | 562 | $20.49 | $12K | Feb 9, 2026 |
| Glen KovalSVP Motorcycle Development | Tax withholding | 362 | $20.49 | $7,417 | Feb 9, 2026 |
| Jonathan R RootCFO and CCO | Tax withholding | 348 | $20.49 | $7,131 | Feb 9, 2026 |
| Bryan Andrew Beck | Tax withholding | 135 | $20.49 | $2,766 | Feb 9, 2026 |
| Tori TermaatChief Human Resources Officer | Option exercise | 1,074 | – | – | Feb 9, 2026 |
| Jonathan R RootCFO and CCO | Option exercise | 1,186 | – | – | Feb 9, 2026 |
| Paul J KrauseChief Legal Officer | Option exercise | 1,590 | – | – | Feb 9, 2026 |
| Glen KovalSVP Motorcycle Development | Option exercise | 968 | – | – | Feb 9, 2026 |
| Bryan Andrew Beck | Option exercise | 398 | – | – | Feb 9, 2026 |
| Jonathan R RootCFO and CCO | Tax withholding | 3,000 | $20.01 | $60K | Feb 6, 2026 |
| Paul J KrauseChief Legal Officer | Tax withholding | 2,435 | $20.01 | $49K | Feb 6, 2026 |
| Charles DoSr. Vice President, HDFSI | Tax withholding | 1,937 | $20.01 | $39K | Feb 6, 2026 |
| Tori TermaatChief Human Resources Officer | Tax withholding | 1,644 | $20.01 | $33K | Feb 6, 2026 |
| Glen KovalSVP Motorcycle Development | Tax withholding | 1,466 | $20.01 | $29K | Feb 6, 2026 |
| Bryan Andrew Beck | Tax withholding | 372 | $20.01 | $7,444 | Feb 6, 2026 |
| Tori TermaatChief Human Resources Officer | Option exercise | 3,143 | – | – | Feb 6, 2026 |
| Jonathan R RootCFO and CCO | Option exercise | 9,980 | – | – | Feb 6, 2026 |
| Paul J KrauseChief Legal Officer | Option exercise | 4,802 | – | – | Feb 6, 2026 |
| Glen KovalSVP Motorcycle Development | Option exercise | 3,929 | – | – | Feb 6, 2026 |
| Charles DoSr. Vice President, HDFSI | Option exercise | 5,214 | – | – | Feb 6, 2026 |
| Bryan Andrew Beck | Option exercise | 1,097 | – | – | Feb 6, 2026 |
| Paul J KrauseChief Legal Officer | Tax withholding | 1,174 | $20.51 | $24K | Feb 5, 2026 |
| Jonathan R RootCFO and CCO | Tax withholding | 1,097 | $20.51 | $22K | Feb 5, 2026 |
| Tori TermaatChief Human Resources Officer | Tax withholding | 793 | $20.51 | $16K | Feb 5, 2026 |
| Charles DoSr. Vice President, HDFSI | Tax withholding | 571 | $20.51 | $12K | Feb 5, 2026 |
| Glen KovalSVP Motorcycle Development | Tax withholding | 510 | $20.51 | $10K | Feb 5, 2026 |
| Bryan Andrew Beck | Tax withholding | 201 | $20.51 | $4,123 | Feb 5, 2026 |
| Tori TermaatChief Human Resources Officer | Option exercise | 1,515 | – | – | Feb 5, 2026 |
| Jonathan R RootCFO and CCO | Option exercise | 3,168 | – | – | Feb 5, 2026 |
| Paul J KrauseChief Legal Officer | Option exercise | 2,243 | – | – | Feb 5, 2026 |
| Glen KovalSVP Motorcycle Development | Option exercise | 1,366 | – | – | Feb 5, 2026 |
| Charles DoSr. Vice President, HDFSI | Option exercise | 1,535 | – | – | Feb 5, 2026 |
| Bryan Andrew Beck | Option exercise | 590 | – | – | Feb 5, 2026 |
| Charles DoSr. Vice President, HDFSI | Tax withholding | 1,483 | $26.65 | $40K | Oct 31, 2025 |
| Charles DoSr. Vice President, HDFSI | Option exercise | 4,655 | – | – | Oct 31, 2025 |
Trades by members of Congress
2 members reported 22 buys and 13 sales since Jan 3, 2025. Amounts are legal ranges, not exact figures.
| Member | Trade | Amount | Traded | Reported | Owner |
|---|---|---|---|---|---|
| Tim Moore R | Sold | $50K–$100K | Apr 7, 2026 | Apr 28, 2026 | Self |
| Tim Moore R | Bought | $15K–$50K | Mar 12, 2026 | Mar 24, 2026 | Self |
| Tim Moore R | Bought | $15K–$50K | Jan 23, 2026 | Feb 20, 2026 | Self |
| Tim Moore R | Bought | $15K–$50K | Dec 18, 2025 | Jan 7, 2026 | Self |
| Tim Moore R | Bought | $15K–$50K | Dec 9, 2025 | Dec 19, 2025 | Self |
| Tim Moore R | Sold | $15K–$50K | Nov 28, 2025 | Dec 2, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Nov 21, 2025 | Dec 2, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Jul 30, 2025 | Aug 5, 2025 | Self |
| Tim Moore R | Sold | $50K–$100K | May 14, 2025 | Jun 13, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | May 1, 2025 | Jun 13, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Apr 4, 2025 | Jun 13, 202570 days later | Self |
| Jefferson Shreve R | Sold | $15K–$50K | Apr 7, 2025 | May 8, 2025 | Self |
| Tim Moore R | Sold | $15K–$50K | Mar 25, 2025 | Apr 14, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Mar 14, 2025 | Apr 14, 2025 | Self |
| Tim Moore R | Sold | $100K–$250K | Mar 10, 2025 | Apr 14, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Mar 7, 2025 | Apr 14, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Mar 6, 2025 | Apr 14, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Mar 4, 2025 | Apr 14, 2025 | Self |
| Jefferson Shreve R | Bought | $15K–$50K | Mar 31, 2025 | Apr 11, 2025 | Self |
| Tim Moore R | Sold | $50K–$100K | Feb 12, 2025 | Mar 11, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Feb 12, 2025 | Mar 11, 2025 | Self |
| Tim Moore R | Sold | $100K–$250K | Feb 10, 2025 | Mar 11, 2025 | Self |
| Tim Moore R | Bought | $100K–$250K | Feb 6, 2025 | Mar 11, 2025 | Self |
| Tim Moore R | Sold | $100K–$250K | Feb 5, 2025 | Mar 11, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Feb 4, 2025 | Mar 11, 2025 | Self |
| Jefferson Shreve R | Sold | $15K–$50K | Feb 24, 2025 | Mar 9, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Jan 30, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Jan 29, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Sold | $15K–$50K | Jan 24, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Jan 24, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Sold | $100K–$250K | Jan 16, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Jan 13, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Bought | $15K–$50K | Jan 9, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Sold | $250K–$500K | Jan 7, 2025 | Feb 15, 2025 | Self |
| Tim Moore R | Bought | $50K–$100K | Jan 3, 2025 | Feb 15, 2025 | Self |
Latest SEC filings
- Insider plans to sell 144 · Sep 1, 2026
- Insider plans to sell 144 · Aug 13, 2026
- Quarterly report 10-Q · Aug 5, 2026
- Insider plans to sell 144 · Aug 3, 2026
- News filing: Quarterly results 8-K · Jul 23, 2026
- Insider plans to sell 144 · Jul 1, 2026
- News filing: Executive or board change 8-K · Jun 26, 2026
- Insider plans to sell 144 · Jun 4, 2026
- Insider plans to sell 144 · Jun 1, 2026
- News filing: Executive or board change, Shareholder vote results 8-K · May 28, 2026
- Insider plans to sell 144 · May 19, 2026
- Insider plans to sell 144 · May 11, 2026
- Quarterly report 10-Q · May 6, 2026
- News filing: Quarterly results 8-K · May 5, 2026
- Shareholder meeting proxy DEF 14A · Apr 9, 2026
- Insider plans to sell 144 · Mar 12, 2026
- News filing: Other news 8-K · Mar 6, 2026
- Annual report 10-K · Feb 26, 2026
- Insider plans to sell 144 · Feb 25, 2026
- News filing: Quarterly results, Executive or board change 8-K · Feb 10, 2026
- News filing: Executive or board change 8-K · Dec 10, 2025
- News filing: Executive or board change 8-K · Dec 5, 2025
- Insider plans to sell 144 · Nov 20, 2025
- Insider plans to sell 144 · Nov 7, 2025
- News filing: Signed a major agreement, Bought or sold a business or assets 8-K · Nov 6, 2025
About Harley-Davidson, Inc.
Business description
- Industry
- Motorcycles, Bicycles & Parts
- Sector
- Manufacturing
- Headquarters
- Milwaukee, WI
- Incorporated in
- WI
- Fiscal year ends
- December 31
- Exchange
- NYSE
- Filer size
- Large accelerated filer
- Formerly
- HARLEY DAVIDSON INC
- SEC company number (CIK)
- 793952
Company figures and insider trades: U.S. Securities and Exchange Commission (EDGAR). Congress trades: Clerk of the U.S. House of Representatives. Nebula is not affiliated with either and this page is not investment advice.