Google patents server-side mixing of video and ads
This filing describes a method where a server decides whether a video chunk should contain main content or secondary content, like an ad, based on a timeline. The server then grabs the secondary content and inserts it into the stream before sending it to the user's device.
In the filing’s own words
A request for a media segment of a media stream to be delivered to a client is received at a server. Whether the requested media segment is to include primary media content or secondary media content is determined using a server-based timeline of the media stream. The timeline defines one or more positions in the media stream to include the secondary media content. A secondary media content item is obtained by the server in response to determining that the requested media segment corresponds to a position of the one or more positions defined in the timeline. A media segment of the secondary media content item is added to the media stream to provide the requested media segment to the client.
What exactly they claim (claim 1)
1. A method comprising: receiving, at a server, a request for a media segment of a media stream to be delivered to a client; determining, using a server-based timeline of the media stream, whether the requested media segment is to include primary media content or secondary media content, wherein the timeline defines one or more positions in the media stream to include the secondary media content; responsive to determining that the requested media segment corresponds to a position of the one or more positions defined in the timeline, obtaining, by the server, a secondary media content item; and adding a media segment of the secondary media content item to the media stream to provide the requested media segment to the client.
Facts
- Company
- Google (GOOGLE LLC)
- Official title
- SERVER-SIDE INITIATION AND PLAYBACK OF PRIMARY AND SECONDARY MEDIA CONTENT
- Publication number
- US20260313175A1
- Application number
- 19483571
- Filed
- May 12, 2023
- Published
- Oct 8, 2026
- Inventors
- 7
- Claims
- 20
Classified under
H04N 21/23424 Electricity & electronicsH04N 21/2393 Electricity & electronicsH04N 21/262 Electricity & electronicsH04N 21/431 Electricity & electronicsH04N 21/47217 Electricity & electronicsMore from Google in AI & software
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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.