Google patents method to pick videos based on how similar users react
This patent describes a system that finds videos for a user by comparing how two groups of similar people interact with them. One group sees the video while the other does not, and the system measures the difference in engagement to decide if the content is worth recommending.
In the filing’s own words
A request of a user for a content item may be received, the user being associated with at least one of a set of preferences or a context. A group of similar users may be identified based the set of preferences or the context. A number of candidate content items corresponding to the content item may be identified. A difference in a measure of interaction of a first portion of the group after being provided the candidate content item and a second portion after not being provided the candidate content item may be determined for each candidate content item of the number of candidate content items. A subset may be determined based on the difference associated with each candidate content items. A candidate content item, identified based on at least one of the difference, an activity rate, or the context, may be provided to the user.
What exactly they claim (claim 1)
1. A method comprising: receiving, by a processing device, a request of a user for a content item, wherein the user is associated with at least one of: a set of preferences or a context; identifying a group of similar users based on at least one of: one or more preferences in the set of preferences or the context; identifying a number of candidate content items corresponding to the content item; identifying, for each candidate content item of the number of candidate content items, a difference between a first value of a measure of interaction associated with a first portion of the group of similar users after being provided the corresponding candidate content item and a second value of the measure of interaction associated with a second portion of the group of similar users after having not been provided the corresponding candidate content item; determining a subset of the number of candidate content items, wherein the difference associated with each candidate content item in the subset satisfies a criterion; identifying, for each candidate content item in the subset, an activity rate associated with the corresponding candidate content item; identifying, based on at least one of: the difference between the first value of the measure of interaction and the second value of the measure of interaction, the activity rate, or the context of the user, a candidate content item of the subset; and providing, to the user, the candidate content item.
Facts
- Company
- Google (Google LLC)
- Official title
- Providing a message based on a change in watch time
- Patent number
- US12744954B2
- Application number
- 18958422
- Filed
- Nov 25, 2024
- Granted
- Sep 22, 2026
- Inventors
- 2
- Claims
- 20
Classified under
H04N 21/2668 Electricity & electronicsH04N 21/252 Electricity & electronicsH04N 21/44204 Electricity & electronicsH04N 21/44213 Electricity & electronicsH04N 21/812 Electricity & electronicsG06Q 30/0241 Physics & computingMore from Google in AI & software
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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.