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GoogleGranted patentAI & softwareInterest 6/10

Google patents AI video tool that inserts missing brands into ads

This patent describes a system that checks video ads to ensure specific products or brands appear in the footage. If the AI detects that a required item is missing, it automatically generates and inserts that item into the video to meet the ad's requirements.

Why it mattersThis could make creating compliant video ads faster by automatically fixing missing visual elements without needing manual editing.

In the filing’s own words

The technology is directed to artificial intelligence (AI) powered tools that can enhance existing digital video components and simplify and automate the creation of new digital video components. The technology includes a digital video component creation tool that leverages existing assets to generate digital video components, a voice-over tool that can add voice-overs, generated from text to video components, and a video component evaluation tool that can evaluate video components for conformity with attributes associated with metrics for video creatives.

What exactly they claim (claim 1)

1. A method for assessing a video component comprising: receiving, by one or more processors, the video component; evaluating, by the one or more processors, using a multimodal video component evaluation tool, the received video component relative to audio and video metrics, the evaluation comparing attributes within the video component to the audio and video metrics to determine whether each of the audio and video metrics are met by the received video component, wherein the multimodal video component evaluation tool comprises a product/brand engine configured to: receive as input, pixel information corresponding to individual video frames of the received video component, and process, using a pixel-level image models, the pixel information by matching objects identified in the individual video frames to a taxonomy of brands and/or products to identify brands and/or products within the video component; generating, by the one or more processors, based on the evaluation, a result indicating that one or more of the audio and video metrics are not met, wherein the result comprises an indication that the product/brand engine did not detect a particular brand and/or product; generating, by a generative artificial intelligence (AI) model, content representing the particular brand and/or product based on the result; integrating, by the generative AI model, the generated content representing the particular brand and/or product into the video component; and outputting, by the one or more processors, the video component including the particular brand and/or product.

Facts

Company
Google (Google LLC)
Official title
Generating and enhancing digital video components
Patent number
US12737787B2
Application number
18671503
Filed
May 22, 2024
Granted
Sep 15, 2026
Inventors
7
Claims
20

Classified under

G06Q 30/0276 Physics & computingG06T 11/60 Physics & computingG06V 10/70 Physics & computingG11B 27/031 Physics & computingG06T 2211/441 Physics & computing

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.