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NikeGranted patentShopping & deliveryInterest 7/10

Nike patents 3D body scanning to customize shoes in-store

Nike describes a system that uses cameras in a store to create a 3D model of a shopper's body. This model is sent to a mobile app, which shows how products fit the user and allows them to order customized items.

Why it mattersIt could make buying fitted clothing or shoes easier by using digital body scans to ensure the right size and style.

In the filing’s own words

A system, platform and method for personalized shopping are provided. In some embodiments, a personalized shopping assistant system may include a Point of Sale based automated shopping assistant apparatus, for generating a 3D user shopping profile based on a capture of at least a part of a user's body; a shopping assistant server connected to a shopping assistant database, based in a communications cloud, wherein the user shopping profile is uploaded to the shopping assistant database; a mobile device application for applying the user shopping profile in a store, using the user's mobile device; and multiple product identifiers for enabling the user to capture selected products using the mobile device application, wherein the product identifiers include scannable product data that is stored on the shopping assistant database.

What exactly they claim (claim 1)

1. A method for matching shoppers and products using a shopping assistant application, comprising: using one or more imaging sensors on a main body attached to or integrated with a shopping assistant apparatus, obtaining an image of at least a part of a body of a user; generating a user 3D shopping profile of the user using the obtained image, by the shopping assistant apparatus; generating a match between the user 3D shopping profile and multiple products that fit one or more elements of the user 3D shopping profile; sending the user 3D shopping profile to a user mobile device, wherein the user 3D shopping profile is configured to interactively display a product matching interface on the user mobile device; responsive to receiving a user selection with the product matching interface, identifying a product of interest by the user; providing, to the user mobile device, a product customization interface that displays the product of interest fitted to a user shopping profile avatar generated for the user 3D shopping profile, wherein displaying the product of interest includes applying a plurality of digital adjustments to position, orient, and scale the product of interest to fit to the user shopping profile avatar, and determining one or more product customization parameters based on the plurality of digital adjustments; and based on receiving a user order selection from the product customization interface, initiating a customized product process that triggers manufacturing a customized product in accordance with the one or more product customization parameters and the user order selection.

Facts

Company
Nike (NIKE, Inc.)
Official title
System platform and method for personalized shopping using an automated shopping assistant
Patent number
US12727783B2
Application number
18388736
Filed
Nov 10, 2023
Granted
Sep 8, 2026
Inventors
2
Claims
19

Classified under

G06Q 30/0627 Physics & computingG06Q 30/0643 Physics & computing
Read the full filing (official PDF) ↗ Open in the Patent Tracker

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.