Disney patents AI tool that drafts custom product designs
Disney has filed a patent for a system that uses machine learning to create personalized product concepts for users. The technology generates text descriptions, images, and design suggestions, then filters them to show only options that fit specific quality standards.
In the filing’s own words
The present invention sets forth techniques for generating customized product designs. The techniques include generating, via one or more machine learning models based at least on information associated with a user, candidate product data comprising (i) one or more candidate customized product suggestions, (ii) one or more product images corresponding to the one or more candidate customized product suggestions, and (iii) one or more product descriptions for the one or more candidate customized product suggestions. The techniques also include determining, via one or more additional machine learning models based on the candidate product data, at least a subset of the one or more candidate customized product suggestions that meets a set of evaluation criteria, and outputting at least the subset of the one or more candidate customized product suggestions to the user.
What exactly they claim (claim 1)
1. A computer-implemented method for generating customized product designs, the computer-implemented method comprising: generating, via one or more machine learning models based at least on information associated with a user, candidate product data comprising (i) one or more candidate customized product suggestions, (ii) one or more product images corresponding to the one or more candidate customized product suggestions, and (iii) one or more product descriptions for the one or more candidate customized product suggestions; determining, via one or more additional machine learning models based on the candidate product data, at least a subset of the one or more candidate customized product suggestions that meets a set of evaluation criteria; and outputting the at least the subset of the one or more candidate customized product suggestions to the user.
Facts
- Company
- Disney (DISNEY ENTERPRISES, INC.)
- Official title
- DYNAMIC PRODUCT DESIGN VIA GENERATIVE ARCHITECTURES
- Publication number
- US20260311236A1
- Application number
- 19098876
- Filed
- Apr 2, 2025
- Published
- Oct 8, 2026
- Inventors
- 3
- Claims
- 20
Classified under
G06Q 30/0631 Physics & computingG06Q 30/0206 Physics & computingMore from Disney in AI & software
- Disney patents AI character that creates art from your shared memories Sep 8, 2026
- Disney patents video compression using generative models to cut file sizes Sep 3, 2026
- Disney patents AI characters that create art from shared memories Oct 22, 2026
- Disney patents tech to sync translated speech with body gestures Sep 17, 2026
- Disney patents AI characters that pause and react when you interrupt them Sep 24, 2026
Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.