/Patent Tracker
GooglePatent applicationSecurity & privacyInterest 4/10

Google patents ad system that hides user data from advertisers

Patent drawing
Patent drawing from the official filing.

Google describes a method for selecting digital ads while keeping user data private. The system uses secure software environments to share only limited data needed to pick an ad, rather than sending full user details to advertisers.

Why it mattersThis approach could help protect user privacy by limiting how much personal information is shared when displaying targeted advertisements.

In the filing’s own words

Methods, systems, and apparatus, including medium-encoded computer program products for selecting and displaying content in privacy preserving manners are described. A first trusted content platform (CP) that executes within a first trusted environment can receive a digital component (DC) response that can include: (i) data indicating constrained DCs and, for each constrained DC, distribution parameters; and (ii) data indicating at least one contextual DC selected according to contextual data. The first trusted CP can send to a second trusted CP a second DC request that can include set of constraining values and the distribution parameters. The first trusted CP can receive from the second trusted CP, data indicating (i) one or more constrained DCs selected and (ii) selection values generated based on the set of constraining values. The first trusted CP can select a DC based on a selection value for each contextual DC and the selection value.

What exactly they claim (claim 1)

1. (canceled)

Facts

Company
Google (Google LLC)
Official title
EFFICIENT AND LATENCY REDUCING TASK DISTRIBUTION USING TRUSTED EXECUTION ENVIRONMENTS
Publication number
US20260300471A1
Application number
19703917
Filed
Jun 10, 2026
Published
Oct 1, 2026
Inventors
7
Claims
21

Classified under

G06F 21/53 Physics & computingG06F 7/5443 Physics & computingG06F 21/6245 Physics & computing
Read the full filing (official PDF) ↗ Open in the Patent Tracker

More from Google in Security & privacy

Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.