Apple patents virtual store where you drag accessories onto 3D products
Apple describes a method for creating a 3D virtual shopping environment where products are shown as digital models. Users can customize these items by dragging accessory representations onto the main product, which automatically swaps the parts if they are close enough.
In the filing’s own words
Methods for displaying a virtual shopping experiences provide for an efficient and intuitive user experience. In some embodiments, a computer-generated environment can include a virtual product display that includes one or more representations of products. In some embodiments, the computer-generated environment can include stations that provide additional information associated with a respective product. In some embodiments, a user is able to customize a respective product, for example, by selecting an accessory and dragging the accessory to a representation of the respective product. In some embodiments, a user is able to preview a product by placing a representation of the product on a representation of a portion of the user's body.
What exactly they claim (claim 1)
1. A method, comprising: at an electronic device in communication with one or more displays and one or more input devices: presenting, via the one or more displays, a three-dimensional environment, including a first display station, wherein the first display station includes one or more representations of one or more products, wherein a first representation of the one or more representations corresponding to a first product includes: a representation of a first base component, and a representation of a first accessory component; while presenting the three-dimensional environment, receiving, via the one or more input devices, a request to customize the first product with a second accessory component, including detecting a user input moving a representation of the second accessory component; and in accordance with a determination that one or more criteria are satisfied, including a criterion that is satisfied when the representation of the second accessory component is within a threshold distance from the first representation, replacing the representation of the first accessory component with the representation of the second accessory component.
Facts
- Company
- Apple (Apple Inc.)
- Official title
- METHOD OF DISPLAYING PRODUCTS IN A VIRTUAL ENVIRONMENT
- Publication number
- US20260278670A1
- Application number
- 19680329
- Filed
- May 18, 2026
- Published
- Sep 17, 2026
- Inventors
- 12
- Claims
- 20
Classified under
G06Q 30/0643 Physics & computingG06F 3/017 Physics & computingG06T 19/006 Physics & computingG06T 19/20 Physics & computingG06V 10/54 Physics & computingG06T 2219/2004 Physics & computingMore from Apple in AR, VR & displays
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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.