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AmazonGranted patentAudio & voiceInterest 6/10

Amazon patents auto-generated audio ads for online shopping items

Amazon has patented a system that uses machine learning to create spoken audio clips about products sold on its platform. The system pulls information from product pages or customer reviews to generate the speech, which sellers can then review, edit, and approve before it is added to media content.

Why it mattersThis could make it easier for online sellers to produce audio descriptions or ads for their products without needing professional voice actors or recording studios.

In the filing’s own words

Disclosed are various embodiments for automatically generating audio segments from item data. In one embodiment, an audio segment discussing an item offered by an entity via an electronic commerce system is automatically generated. The audio segment is generated based at least in part on data associated with the item in the electronic commerce system. A user interface is generated that facilitates manually reviewing the audio segment by the entity. The audio segment is inserted in media content in response to an approval of the audio segment by the entity via the user interface.

What exactly they claim (claim 1)

1. A system, comprising: at least one computing device; and instructions executable in the at least one computing device, wherein when executed the instructions cause the at least one computing device to at least: automatically generate an audio segment with synthetic speech discussing an item offered by an entity via an electronic commerce system, the audio segment being generated by a machine learning model based at least in part on data associated with the item in the electronic commerce system, the data including at least one of: a customer review of the item or detail page information of the item; generate a user interface that facilitates manually reviewing the audio segment by the entity; receive one or more changes to the audio segment from the entity via the user interface; modify the audio segment before inserting the audio segment in media content based at least in part on the one or more changes; update the machine learning model based at least in part on the one or more changes; insert the audio segment in the media content in response to an approval of the audio segment by the entity via the user interface; and update the machine learning model based at least in part on the approval of the audio segment.

Facts

Company
Amazon (Amazon Technologies, Inc.)
Official title
Automated generation of audio segments from item data
Patent number
US12770607B1
Application number
18186530
Filed
Mar 20, 2023
Granted
Oct 20, 2026
Inventors
4
Claims
19

Classified under

G10L 13/027 Physics & computingG06F 3/167 Physics & computingG06F 40/58 Physics & computingG06Q 30/0282 Physics & computingG10L 13/033 Physics & computing
Read the full filing (official PDF) ↗ Open in the Patent Tracker

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.