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GoogleGranted patentPhones & computersInterest 6/10

Google patents TV feature that finds products shown in shows

This patent describes a system that identifies objects in videos playing on a screen and searches for them online. When the video ends, it displays a list of related items or information in a separate tab, allowing users to click through to webpages without leaving the app.

Why it mattersIt could make it easier for viewers to find and buy specific items, like clothes or furniture, they see in movies or TV shows.

In the filing’s own words

A device may detect an object in a media content item that is displayed on a display device. A device may retrieve search results for the object. A device may generate a ranked list by ranking the search results according to a plurality of signals. A device may initiate display of the ranked list on a user interface of the display device. In response to selection of a search result from the ranked list, a device may pause playback of the media content item and render a webpage that corresponds to the selected search result.

What exactly they claim (claim 1)

1. A method comprising: playing a media content item in a first tab of a user interface of a media application executing on a display device; identifying an object in the media content item while the media content item is playing; in response to determining that the playing of the media content item has ended: retrieving a set of search results for the object; and initiating display of the set of search results in a second tab of the user interface of the media application; in response to selection of a search result from the set of search results, rendering a webpage that corresponds to the selected search result in a third tab of the user interface of the media application; categorizing lifestyle content into a plurality of categories ranked according to a user clicks on each category; and displaying the plurality of categories of the lifestyle content as ranked according to user clicks on each category as a horizontal carousel on a top of a fourth tab of the user interface, the lifestyle content related to at least one of a fashion brand, home décor, cooking, travel, art, heater, or makeup tutorials.

Facts

Company
Google (Google LLC)
Official title
Television based consumer or travel recommendations in a media platform
Patent number
US12732662B2
Application number
18421874
Filed
Jan 24, 2024
Granted
Sep 8, 2026
Inventors
7
Claims
20

Classified under

H04N 21/4622 Electricity & electronicsG06F 16/9538 Physics & computingG06V 10/70 Physics & computingH04N 21/47815 Electricity & electronics
Read the full filing (official PDF) ↗ Open in the Patent Tracker

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Summaries are simplified from the filing’s own abstract and first claim. A patent filing is not a product announcement.
Patent data and drawings: U.S. Patent and Trademark Office (USPTO). Nebula is not affiliated with or endorsed by the USPTO.